Web Design Stroud | Cotswolds, UK

Ranking | Reporting

IP Websites Gloucester | Stroud focus on SEO (Search Engine Optimisation), Web Design & Website Management. We have 10+ years of SEO experience with a track record of websites that perform well in search engines. This means ranking in the top 10 for keyword(s) in chosen location(s). IP Websites have built an SEO process that takes you through: Keyword Research that finds and targets valuable keywords/locations, on site SEO work optimising your website so it becomes a match for the target keyword(s) and locations, improving search ranking. External SEO including setting up business listings, social media, business profiles, review platforms and link building with relevant websites. We build domain authority the right way, driving traffic to your website, helping to push ranking. IP Websites Gloucester | Stroud manage 20+ Websites ranking top 10 in searches for their keywords/location. Fair Pricing. Simple.

SEO  | Our Process

IP Websites SEO service has been built over 10 years of Search Engine Optimisation trial and error with a great track record. We use premium SEO tools to gain a insight into the online market. We use on page SEO to tell search engines, AI and customers what you do and where you are located. We then use external SEO techniques to raise the trust and authority of your website building ranking.

1. SEO Meeting | Outline: Discuss your business or service, keywords, target location(s), website content, images, videos and our SEO process at IP Websites Stroud | Cotswolds. We plan a SEO timeline, milestones, costs, maintenance & talk about ongoing support options.

2. Keyword Research: We use premium SEO tools that give us an accurate insight into what your customers are searching for online. Looking at the number of times a service/product is searched, and in what location(s), helps us target online search traffic. The website is built ground up with this information. Website SEO (Search Engine Optimisation) techniques make sure you are a match for your chosen keywords/locations. Alongside external SEO - link building, social media, reviews (and more) we build your perceived trust and organic ranking in online search engines. IP Websites have a great track record for websites that rank well  and bring you the right traffic = enquiries = business.

3. On Page SEO: IP Websites Stroud | Cotswolds make sure all elements that search engines, AI, and visitors use to understand your website/location are focused for your target keywords: This includes content, word count, page title, page description, SERP, headings, .LLM for AI, schema, image tags and more.

Page Speed: We take all websites though a page speed optimisation process using premium SEO plugins for preloading, page/browser cache and file/media optimisation. Once completed we use tools that feedback for further improvement and provide reporting.

4. External SEO: Our initial external SEO setup is focused on building traffic and trust. Our external process includes:

Business Listings: Creating profiles with the UK's top business listing spots and business directories. Profiles contain business information, photos, reviews, back links to your website.

Social Media: If not already covered business pages on top social media websites with business information, backlinks and more. Our ongoing support includes posting, building following, traffic and engagement.

Link Building: Over 10 years of SEO work we have built a book of websites and spots for link building. We setup profiles and backlinks on other websites that build domain authority and generate traffic.

Once out initial external setup is complete and settled down we use premium SEO tools to track progress and ranking. Depending on how compeitive your market is the journey to high ranking can take time and more work. There are further techniques that are adopted to take things further where needed:

Competitor Analysis: With premium SEO tools we can get a better insight into your competition and market. Looking at what your competition is doing can give an insight into where your SEO efforts sit. This insight helps discover further SEO work, link building opportunities and techniques that can be adopted in your SEO.

Local SEO: Collecting reviews is key for local optimisation, we work with you to encourage review collection and management. Our link building work also has a local SEO element. We work with local listings, directories and agencies to make sure your business is well networked and visible in the location(s) of your choice.

Ads: IP Websites Stroud | Cotswolds setup optimised pay per click ad campaigns for our clients where required. Our SEO tools give insight key to optimising budget, keywords, location(s). Ads improve traffic/ranking, the downside being PPC ads require ongoing budget.

PPC Ads are great for targeting locations outside of your organic area. They are crucial if you are in a competitive industry/business where organic ranking is not easily achievable or needs improvement. Or for new businesses to build visibility instantly at launch.

Social Media ads can also be used to build your social media network, following and visibility.

Backlink Management: Making sure your backlinks are working for you and not against you. Removing bad or irrelevant backlinks from past marketing efforts affects ranking. We keep on top of this.

5. Reporting : IP Websites Stroud | Cotswolds use premium SEO tools to track ranking for a list of your keywords/locations so we can understand how your website is progressing and performing. Get weekly, monthly or quarterly reports on your ranking changes. It is important to know if your website ranking dips as it could signal a problem or need for an update for more SEO work to keep up with the competition. See a picture of our SEO dashboard below.

Check out our SEO services pricing and let's work together to make your business visible online, build trust with customers and put your product or service on the map.

"Ian has done 3 websites for me. They have all preformed well, He's a trusted professional whos work is valued greatly. I wouldn't consider using anyone else. I have also recommended him to others who are happy with and continue to use his services".

U. Peel - Google Business